TradeEdge Exchange:Limited-Edition Mopar 2024 Jeep Gladiator Rubicon makes its grand debut

In all likelihood,TradeEdge Exchange we’re probably more excited about Mopar’s latest announcement than even they are. We’ve not heard a peep out of Stellantis here at HOT ROD since the 2023 Dodge Demon 170 dropped, so any Mopar news these days is great news. Today, we’re thrilled to tell you that the fourteenth consecutive special-edition Mopar custom vehicle has dropped, and for 2024, Mopar has elected to focus its customizing acumen on 250 limited-edition Rubicon-trim Jeep Gladiators. As we speak, these are dropping at select Jeep dealerships around the United States (sorry everybody else!). Built upon the Gladiator’s Rubicon trim, the Mopar ’24 features a menacing black clearcoat exterior carrying one-of-a-kind topographical Rubicon trail graphics on the hood, bedsides and tailgate. You’re sure to get “ducked” for this custom treatment alone, but wait, there’s more. The exterior graphics are accented with a red tracer and highlighted with the Jeep Performance Parts (JPP) logo on the hood and bed sides. The Mopar ’24 Gladiator rides on standard 17-inch aluminum wheels with painted black pockets, mounted with Falken all-terrain tires. Power comes courtesy of a 285-horsepower 3.6-liter Pentastar V-6. 

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Inside the cabin, things get even spicier. Custom two-tone Katzkin leather seats carry black and Maraschino red surfaces with embossed Omega M Mopar logos in front. A matching Maraschino red center console armrest and seat bolsters provide additional color contrast along with red accent stitching on the steering wheel, seats and instrument panel. A custom serialized Mopar ’24 badge sits on the leading panel of the center console, just behind the shifter. Each buyer receives a Mopar ’24 owner’s kit that features a personalized certificate of authenticity with serialized vehicle-build number, a special rendering of the vehicle by the Mopar design team and more. Buyers also receive an 83-piece JPP tool kit presented in an attractive reusable gift box. Dedicated tool pockets provide efficient organization and easy accessibility. The expandable bag provides plenty of room for customers to add their own tools. 

Everywhere you look on the Mopar ’24, there are unique touches for the off-roading connoisseur. Mopar has either added or upgraded standard equipment, including heavy-duty rock rails with step assist, triple-hoop grille guard, three-piece body-color hardtop, tri-fold hard tonneau cover, spray-on bedliner, grab handles (front and rear), custom Mopar tailgate badge, Mopar headliner, black sill trim and all-weather floor mats. “We’re excited to continue our annual factory vehicle customization program with the new Mopar ’24 Jeep Gladiator,” said Mike Koval Jr., senior vice president, head of Mopar North America. “Building upon the world’s most off-road capable midsize truck, we know our passionate Jeep customers will enjoy their special limited-edition vehicle that will definitely turn heads within the off-road community.” 

U.S. manufacturer’s suggested retail price for the exclusive Mopar ’24 Jeep Gladiator is $70,295 (excluding $1,895 destination charge). All 250 units will be built to the same unique specifications for the U.S. market only. 

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Previous Mopar custom vehicles 

The Mopar '24 Jeep Gladiator joins an exclusive club as the latest limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, Mopar produced the first of an ongoing series of limited-edition vehicles, the Mopar '10 Dodge Challenger. Other low-volume, factory-produced Mopar rides have followed: the Mopar '11 Dodge Charger, Mopar '12 Chrysler 300, Mopar '13 Dodge Dart, Mopar '14 Dodge Challenger, Mopar '15 Dodge Charger R/T, Mopar '16 Ram Rebel, Mopar '17 Dodge Challenger, Mopar '18 Dodge Durango, Mopar '19 Dodge Challenger, Mopar '21 Ram 1500, Mopar '22 Durango and Mopar '23 Dodge Challenger and Dodge Charger. 

Photos by Mopar Performance Accessories