Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -消息
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 06:54:34
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (2)
Related
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Bruce Springsteen's wife Patti Scialfa reveals blood cancer diagnosis
- Tom Brady's broadcast debut draws mixed reviews. Here's reactions from NFL fans
- Kirk Cousins' issues have already sent Atlanta Falcons' hype train off track
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Lower rates are coming. You should check your CD rates now to keep earning, experts say.
- As a Curvy Girl, I’ve Tried Hundreds of Leggings and These Are the Absolute Best for Thick Thighs
- New Red Lobster CEO dined as a customer before taking over: Reports
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Missing California woman found alive after 12 days in the wilderness
Ranking
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- Bruce Springsteen and the E Street Band still rock, quake and shake after 50 years
- Fake Heiress Anna Delvey Slams Whoopi Goldberg Over Dancing With the Stars Criticism
- Red Lobster launches Cheddar Bay 2024 campaign; free Red Lobster for 4 years up for grabs
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- A federal judge tosses a lawsuit over the ban on recorded inmate interviews in South Carolina
- Tropical depression could form in Gulf Coast this week
- The Bachelorette’s Jenn Tran Reunites With Jonathon Johnson After Devin Strader Breakup
Recommendation
The Daily Money: Spending more on holiday travel?
Big Cities Disrupt the Atmosphere, Often Generating More Rainfall, But Can Also Have a Drying Effect
Joe Manganiello and Girlfriend Caitlin O'Connor Make Marvelous Red Carpet Appearance
Why Amy Adams Invites Criticism for Nightb--ch Movie
The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
Maren Morris Reveals New Career Milestone
Sky's Angel Reese to have wrist surgery Tuesday, be in cast for six weeks
Black borrowers' mortgage applications denied twice as often as whites', report shows